{"id":1872,"date":"2022-01-06T21:27:00","date_gmt":"2022-01-06T21:27:00","guid":{"rendered":"https:\/\/cscart.org\/myout\/?p=1872"},"modified":"2024-02-19T21:29:39","modified_gmt":"2024-02-19T21:29:39","slug":"using-intent-to-improve-roi","status":"publish","type":"post","link":"https:\/\/cscart.org\/myout\/using-intent-to-improve-roi\/","title":{"rendered":"Using INTENT To Improve ROI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cWe only want to target CTOs\u2026 at Financial companies\u2026 with 5000+ employees\u2026 in EMEA\u2026 and&nbsp; we need 1000 leads this quarter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I appreciate every company has an ideal customer profile but it\u2019s important to realise the limitations of focusing all of your marketing efforts and budget towards the same group. The key issue being the majority of people who match your ideal customer profile are&nbsp;<strong>not interested<\/strong>&nbsp;in buying from your sales team, right now. Over time, the success of firmographic and demographic targeting has diminished.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"195\" src=\"https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img1.jpeg\" alt=\"\" class=\"wp-image-1873\" srcset=\"https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img1.jpeg 750w, https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img1-300x78.jpeg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7ccl9\">The modern approach to lead generation is to say, \u201cI want to engage with companies who&nbsp;<strong>are interested<\/strong>&nbsp;in making a purchase, regardless of their customer profile.\u201d This enables companies to capture revenue from more businesses than before, whilst speeding up their sales cycle and improving the efficiency of their demand gen operation. Thanks to the abundance of&nbsp;<strong>intent data&nbsp;<\/strong>we now have at our fingertips, we can easily and seamlessly do this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-2fcgh\">For those unfamiliar, intent data is a collection of behavioural datasets that highlights when a company is \u201cin-market\u201d. Whether that be from content consumption, research activity or install data, behaviours are tracked and AI can predict where a company is in the buying cycle. Marketers can now purchase redacted intent data (GDPR compliant) that tells you which companies are actively shopping for your solutions. This is excellent news!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"322\" src=\"https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img2.jpeg\" alt=\"\" class=\"wp-image-1874\" srcset=\"https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img2.jpeg 750w, https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b40img2-300x129.jpeg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of intent providers out there (not all are equal).\u00a0<a href=\"http:\/\/www.bombora.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Bombora<\/u><\/a>,\u00a0<a href=\"http:\/\/hginsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>HG Insights<\/u><\/a>\u00a0and TechTarget\u2019s\u00a0<a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Priority Engine<\/u><\/a>\u00a0are to name a few but there are many more. They all work in different ways and depending on your requirements, target audience and desired outcome, I would suggest one over the other. The thing they all have in common though, is that they provide account intelligence that helps guide our nurture process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While these companies are fantastic at providing the data, it is still up to us to work this data into a marketing strategy and generate leads from it. Once we\u2019ve obtained an intent list, we can run tailored ABM campaigns and nurture these accounts until they are ready for a demo or sales call. Although social, email and ads will improve brand recognition, content syndication is the go-to lead generation activity for many tech companies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cscart.org\/myout\/wp-content\/uploads\/2024\/02\/b37img3.svg\" alt=\"\" class=\"wp-image-1861\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m Ryan Young, Managing Director at\u00a0<a href=\"http:\/\/www.linkedin.com\/company\/myoutreach\"><u>My Outreach<\/u><\/a>, a lead generation company helping B2B tech marketers to generate demand and grow their customer base. We use a hyper-modern approach to lead generation utilising the latest technology available to the industry including intent data from a number of sources. If you need support with your demand gen goals,\u00a0<a href=\"https:\/\/cscart.org\/myout\/contact-us\/\"><u>get in touch<\/u><\/a>\u00a0today and I\u2019ll be happy to talk with you directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe only want to target CTOs\u2026 at Financial companies\u2026 with 5000+ employees\u2026 in EMEA\u2026 and&nbsp; we need 1000 leads this quarter.\u201d I appreciate every company has an ideal customer profile but it\u2019s important to realise the limitations of focusing all of your marketing efforts and budget towards the same group. The key issue being the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using INTENT To Improve ROI - SaaS Lead Generation Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cscart.org\/myout\/using-intent-to-improve-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using INTENT To Improve ROI - SaaS Lead Generation Agency\" \/>\n<meta property=\"og:description\" content=\"\u201cWe only want to target CTOs\u2026 at Financial companies\u2026 with 5000+ employees\u2026 in EMEA\u2026 and&nbsp; we need 1000 leads this quarter.\u201d I appreciate every company has an ideal customer profile but it\u2019s important to realise the limitations of focusing all of your marketing efforts and budget towards the same group. 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